I started ibrahim Buhari to create something real, a brand that speaks to the everyday individual. Growing up in East London taught me resilience, creativity and the power of self-belief. I wanted to show that a council estate boy can make a difference, one idea at a time.

Everything I make is crafted with love and care, using eco-friendly materials and carrying a message of unity and strength. This brand is about community, confidence and believing in yourself no matter where you come from.

— Ibrahim Buhari